Financial Services & Recruiting academyrecruiting on 05 Jan 2009 07:52 pm
Subaru: “Bailout? We don’t need no stinking bailout.”
Another case of a company bucking the trend and the conventional wisdom:
Subaru posts 2008 sales increase in US
CHERRY HILL, N.J. – Subaru said Monday its U.S. sales crept higher in 2008 on strong demand for Forester and Impreza models. The Japanese company is the only major automaker so far to post an increase in yearly sales.
Subaru’s December sales fell 7.7 percent to 17,287 units from 18,739 in December 2007, as a big increase in Forester sales failed to overcome declines in its remaining models.
But Subaru sales for all of 2008 rose by 0.3 percent to 187,699 vehicles from 187,208 in 2007, as consumers snapped up its top-selling Forester and Impreza models. The company is likely to be the sole large automaker to report higher sales for 2008, as the troubled economy pummeled new car sales across the industry.
Yeah, you read that right - Subaru actually sold more cars in 2008 than in 2007. (More here: “Subaru posts 2008 sales increase in US”)
Now contrast that with this little graphic from Edmunds today:
(More here: “2008 U.S. Auto Sales Are Worst Since 1992″)
Holy smokes - those are some dismal numbers.
We’ve talked about this before back in July (see “Who says the US automobile market is flat? Not VW.”) It’s just like I said back then - there are still companies - and financial advisors - succeeding even in these tough times.
So take heart in that, don’t buy into the gloom-and-doom, and realize that success as a financial advisor is still very much within your reach.
