Financial Services & Recruiting academyrecruiting on 15 Feb 2008 12:00 pm
What affluent investors want from financial advisors
My intent from the beginning with this blog has been to provide solid information on becoming a financial advisor. Not things like the technical details of which investment is better, but the career aspects, in particular what firms are looking for and the qualities that will make somebody successful as a financial advisor.
Here’s a perfect example of exactly what I’m talking about. If you want to know what your potential clients are going to be looking for, take a good look at “The Five Attributes of Highly Successful Advisors”. In the article, Vanessa Richardson discusses the results of a recent survey of 1,500 affluent investors aged 27 to 83 about what’s most important to them in a financial advisor.
The top five things:
- Customized Advice
- Trustworthiness
- Addressing Personal Needs
- Managing Expectations
- Frequent Communication
Another very interesting fact: “More than half of investors surveyed said they seek an advisor’s help for more than just investment planning.”
All of this confirms what we know through long experience working with major financial services firms - this is a relationship business. I can’t think of any concept more important to firmly grasp if you’re considering a career as a financial advisor.
