Recruiting academyrecruiting on 14 Dec 2007 12:00 pm

Little guys who beat the big guys

I’ve always been proud of the fact that we’re a small company with big reach, which allows us to offer the same career opportunities you’d see from a larger recruiting firm along with the personalized service you might not.

So you know I love this post I read from Jennifer Laycock today called “You Can’t Compete With the Big Guys? You Sure About That?” that’s about a locally-owned coffee shop in Kansas City that went straight up against Starbucks and won. After opening almost 10 years ago right next door to the Broadway Cafe, Starbucks is leaving. And I mean they were right next door - as John Jantsch said in his post that Jennifer links to, “…right next door, like, sharing an internal wall next door.”

Strabucks didn’t really give a reason for closing, but if you read the original story in the Kansas City Star, I don’t think it’s too tough to figure out they simply got beat.

Now, I know there’s more to the story, but I thought this comment from one of the co-owners of the Broadway Cafe, Sara Horan, really summed things up:

“We just did our own thing, making good coffee.”

I’m always careful about tooting my own horn, because it’s not my style and I think it can get you in trouble, but I will say that we really strive to do the things Jennifer talks about - provide good customer service and focus on our local community, which for us is the candidates and hiring managers we deal with daily. We’ve been pretty successful at what we do, and I’d like to think that those are big reasons why.

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